For the last six years, I’ve run every major hardware product launch event for Google, from the first Android phones to Chromebooks and now to our Made by Google first-party devices, which debuted in 2016.

In 2018, aside from producing and elevating our standard event, I led a full suite of events and experiences expanding our audience beyond the press. Starting with the move from San Francisco to New York - a move that competitors Samsung and Apple subsequently followed - I defined Google’s strategic approach for how we bring our hardware into the world, generating distinction from the rest of the tech industry and garnering excitement for not only press, but also retail associates, influencers, and consumers.

I curated and managed a team of 100+ people bringing creative, strategy, and experience expertise to develop a fresh and engaging reveal moment, three days of programming, and two three-month-long consumer pop-up stores. I worked closely with a cross-functional group of marketers, product managers, comms people, and key executive stakeholders to develop and execute the announcement experience, managing a multi-million dollar budget and navigating various complex agendas.

My scope also included consolidating previously separate programs to build an all-inclusive experience, saving roughly $1M, and amplifying Google's hardware message beyond Silicon Valley, yielding 2x viewership of keynote year-over-year and 4x social conversation about the Pixel phone vs competitors.

I led the team responsible for creative concept, design, build, and programming of the pop-ups stores in Chicago and New York, an effort that was nominated for a Cannes Lion award.